Knorr, has launched its first ever Crimson and White Wine Inventory Pots designed to carry depth and flavour to dishes with out shoppers having to purchase or open a bottle of wine. The crimson wine variant presents a ‘full bodied’ style, while the white wine variant is ‘contemporary and crisp’.
With crimson and white wine shares turning into the 2 fastest-growing variants within the class, this new launch is designed to supply consumers a superior providing from a famend model. Every inventory pot comprises the equal of half a glass of wine and contains sustainably sourced herbs[1]. Because of their portion sizes, the Knorr Wine Inventory Pots take the guesswork out of how a lot wine to make use of in a recipe.
Wine options in all kinds of meals which can be made day by day in Eire, together with Spaghetti Bolognese and Risotto. Current client developments reveal that 65% of inventory customers already add wine pots to their dishes to reinforce the flavour. This new product is incremental to class development whereas delivering superior style for shoppers. As such, every SKU includes a recipe for these dishes on the again of the pack. A simple-to-follow Spaghetti Bolognese recipe is on the Knorr Crimson Wine Inventory Pot pack and a Rooster Risotto recipe in on the Knorr White Wine Inventory Pot pack.
The launch might be supported with a 360 diploma promoting marketing campaign throughout TV, Video on Demand, OOH, Social and in-store.
Aoife McCarthy, Senior Model Supervisor Diet, Unilever Eire, stated: “With our new Crimson and White Wine Inventory Pots, we’ve made it simpler than ever for dwelling cooks to infuse their dishes with the wealthy, nuanced flavours of wine, with out the necessity to open a bottle. Whether or not it’s a hearty Bolognese or a creamy risotto, with the favour of half a glass of wine in every pot these inventory pots are designed to reinforce the depth and complexity of your cooking turning an on a regular basis meal into one thing particular.
“We all know our shoppers worth style, high quality and comfort above all else, and the brand new Knorr Crimson & White Wine Inventory Pots ship on all fronts. As all the time, Knorr stays dedicated to delivering top-tier high quality, comfort and most significantly flavour to dishes round Eire, and this launch is an ideal reflection of that dedication. We’re assured that this addition to our vary will fulfill the style buds of our loyal clients”
[1] The significance of sustainable farming & sourcing | Unilever
