Beer has confronted no scarcity of headwinds in latest instances, from altering shopper tastes to international tariffs. What does all that imply for the business shifting ahead? For solutions, we spoke with Kris Sjolander, Vice President Model Growth at United States Beverage (USB). USB is a number one unbiased beverage firm within the U.S., specializing in imported and U.S. craft beer, ciders, and specialty drinks.